GET GRILLIN’ WITH BIG MOE AND BIG RED’S SUMMER BBQ PROMOTION
Bold BBQ Pairs with Sweet and Smooth Big Red for Summer Contest
(Austin, TX) Big Red, America’s original and best-selling red soda, is kicking off the summer BBQ season with its “Get Grillin’ with Big Moe and Big Red” promotion. From June 25 – August 17, consumers have the chance to win a Big Red BBQ party, hosted by Pitmaster Big Moe Cason, and other BBQ related prizes. Contest details are available at www.bigred.com/bigmoe.
Known for its sweet and smooth flavor, Big Red is the perfect complement to BBQ’s spicy, salty flavors. Big Red has partnered with Big Moe, who is nationally regarded as a BBQ expert, grill master and competitor. He has competed in hundreds of competitions and served as a judge on “BBQ Pitmasters.”
“Big Red and BBQ is a long-standing tradition among our fans. We are thrilled to partner with Big Moe, and tap into his BBQ expertise and passion, and continue to be a staple at the BBQ table this summer,” says Big Red’s SVP of Marketing Thomas Oh.
Big Moe and Big Red will throw a deluxe backyard BBQ party for the grand prize winner and 50 friends. Secondary prizes include:
· iGrill 2 thermometer
· Big Moe BBQ sauces and rubs
· Weber Original Kettle Charcoal Grill
· Yeti Tumbler 20 oz.
A promotional video series “Grilling with Big Moe and Big Red” complements the program and can be viewed here.
ABOUT BIG MOE CASON
Big Moe Cason is a self-taught BBQ pit master. The Iowa native has participated in 260+ BBQ contests and was a season two finalist on TLC’s “Barbeque Pitmasters.” He was also a judge for Destination America’s “BBQ Pitmasters” in 2014 and “SMOKED” in 2013. For more information visit his Instagram, Facebook or Twitter
ABOUT BIG RED
Big Red Inc. is one of the top 10 beverage companies in North America with a history dating back to 1937. Along with Big Red®, recognized as the number-one selling red soda, Big Red Inc. also markets beverage brands Big Red Zero®, Big Blue®, Big Peach®, Big Pineapple®, NuGrape®, and Nesbitt’s® products. Distributed widely throughout the Dr Pepper Snapple Group, Independent Bottlers and Pepsi Beverages Company, consumers across the country enjoy Big Red Inc.’s beverages. For more information, please visit www.bigred.com.